Enlightenment virtue Essay Example for Free

Enlightenment virtue Essay The advances in robotics have also been staggering. Todays robots, in addition to doing the menial tasks once performed by unskilled laborers, are considered vital contributing participants in such diverse environments as hospitals, factories, universities, offices, and banking institutions. The level of artificial intelligence attained is not quite at human levels, but is approaching those levels at an unprecedented pace. Machines already are in charge of making complicated decisions for the government and military; its only a matter of time before these types of robots are also helping direct the economy and aspects of private life. Despite fears that robotic technology would displace their human counterpart workers and cause massive unemployment, that has not yet been the case, with the employment rate actually increasing, albeit in areas that require highly skilled personnel. The mass-production of household robotic technology has made it possible for many consumers to purchase machines that take care of domestic tasks like preparing food and cleaning, allowing parents to have more leisure time, or to spend time with their children. In fact, the amount of newly available leisure time has been a dominant factor in the recent recreational activity and entertainment industry boom. (Last Name) 4 There is still a large measure of economic disparity between society in the post-industrial West verses the industrializing countries of Africa, Asia, and South America. While the AIDS virus was pronounced curable by doctors at the Johns Hopkins School of Medicine two years ago, there are still people who are dying of the disease in the world simply because the medicine needed to cure people is being given to wealthy countries very disproportionately. Biotechnology has impacted both of our lives in a very significant way. The Human Genome Project, made it possible to unravel hereditary genetic disorders like Alzheimers and Huntingtons disease which have devastated families like ours for centuries. Despite your acquisition of Huntingtons at birth, scientists were able to identify the damaged genes in your DNA and correct them accordingly. Similarly, other diseases once thought incurable (e. g. AIDS, cancer) have been remedied by biotechnology and reputable scientists are seriously proposing that practical immortality could be possible. Progress in biotechnology has also come to help economically disadvantaged countries cultivate previously barren regions with genetically enhanced crops that thrive despite hostile conditions. War among nations still exists. Ian Buruma said that â€Å"Koran itself was the source violent abuse†. (p. 5) I agree with this statement. While it is undoubtedly true that Muslims like Bouyeri with their fundamentalist, misogynistic and murderous interpretation of religious text surely represent a threat to the Enlightenment virtues of freedom and reason, do public personas like Theo Van Gogh indeed represent a personification of those same Enlightenment virtues. This persistent refrain that echoes through the book forces the reader to question the illiberal and often intolerant practices of the Dutch Muslims amid whom Bouyeri was reared as well as the Dutch (Last Name) 5 who have managed to delude themselves into believing that hatred is somehow an Enlightenment virtue. Our global impact is finally receiving the scientific attention it deserves. The outcome will largely determine the future course of evolution. Human-modified ecosystems are shaped by our activities and their side effects. They share a common set of traits including simplified food webs, landscape homogenization, and high nutrient and energy inputs. Ecosystem simplification is the ecological hallmark of humanity and the reason for our evolutionary success. However, the side effects of our profligacy and poor resource practices are now so pervasive as to threaten our future no less than that of biological diversity itself. This looks at human impact on ecosystems and the consequences for evolution. It concludes that future evolution will be shaped by our awareness of the global threats, our willingness to take action, and our ability to do so. Our ability is presently hampered by several factors, including the poor state of ecosystem and planetary knowledge, ignorance of human impact, lack of guidelines for sustainability, and a paucity of good policies, practices, and incentives for adopting those guidelines in daily life. Conservation philosophy, science, and practice must be framed against the reality of human-dominated ecosystems, rather than the separation of humanity and nature underlying the modern conservation movement. The steps scientists can take to imbed science in conservation and conservation in the societal process affecting the future of ecosystems and human well-being are discussed. Assessing the implications for our own future is no simpler than it is for ecosystems. The future can be gauged from several points of view from human carrying capacity, capacity for a given standard of living, or for the diversity of future options, for example. Should (Last Name) 6 our horizon be measured in ecological or evolutionary time in decades and centuries, or in millennia and millions of years? One could well argue that our very success evolutionarily is proof of our ability to modify ecosystems to our advantage and that we can take care of the environment in due course, when we can afford it. The challenge for ecology and environmental studies is to gauge the outcome of human action on ecosystem processes and on our own future. If there is no link between biodiversity and human well-being, then the future may be bleak for diversity but not necessarily for humanity. If that is the case, the fate of diversity will depend on human compassion, esthetics, and emotions rather than on human welfare. How do I see myself fit into it? Because of my knowledge and faith in God, I am well fit to the future. Future means reality and reality is not independently given but is contingent upon our decisions. (George Soros p. 4) Future is just like today that if we neglect and forget will just become nonsense past. â€Å"To see the earth as it truly is, small and blue and beautiful in that eternal silence where it floats, is to see ourselves as riders on the earth together†¦, written by Archibald Macleish. (Al Gore p. 12) The earth is truly a masterpiece so let’s protect our endangered environment. (Last Name) Bibliography Buruma, Ian. Murder in Amsterdam: The Death of Theo Van Gogh and the Limits of Tolerance. New York: Penguin Press, 2006 Gore, Al. An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It . Rodale, 2006 Soros, George. The Age of Fallibility: Consequences of the War on Terror. Public Affairs, 2006.

Tennessee Williams and Cat on a Hot Tin Roof :: Biography Biographies Essays

Tennessee Williams and Cat on a Hot Tin Roof      Ã‚  Ã‚   Tennessee Williams has been described as the most literary of the major dramatists and one of America's best playwrights (Bloom, p.2). He has been praised by critics for his compassionate understanding of the spiritually downtrodden (Gale Databases, p. 8). One of his most famous plays, Cat on a Hot Tin Roof, has been described as his most powerful, and deals with the then taboo subject of homosexuality (Becker, p. 2).    Tennessee Williams, whose real name is Thomas Lanier Williams, was born on March 26, 1911 in Columbus Mississippi. His father was a traveling shoe salesman and his mother was the daughter of an Episcopalian clergyman. He had an older sister, Rose, and a younger brother, Walter Dakin. In 1918 the family moved to St. Louis. Tennessee had a very difficult childhood in St. Louis and was the butt of his classmates' jokes because of his small size and lack of athletic ability (Encyclopedia of World Drama, p. 410).    In 1929, he attended the University of Missouri, and won prizes for writing. He failed ROTC because of weakness in his legs caused by childhood diphtheria. His father removed him from the university just before his senior year because of financial reasons and disappointment in his son. His father got him a job in a warehouse of the International Shoe Company. Tennessee worked by day and wrote by night. He suffered a nervous collapse and spent a month in the hospital. He went to his grandparent's home in Memphis, Tennessee to recuperate. In 1935 he attended Washington University with his grandparent's help. There he wrote plays for the Mummers Theatre Group. In 1937 he attended the University of Iowa, studied under Professor E.C. Mabie, and received his B.A. degree. After graduation, he went to New Orleans after learning of his sister's lobotomy (Encyclopedia of World Drama, p. 410).    In 1939, Story Magazine published his play A Field of Blue Children. In that year Tennessee also compiled four one act plays under the title American Blues that included Candles in the Sun, The Fugitive King, Spring Storm, and Not About Nightingales. He submitted them to the Group Theatre's American play contest and won a $100 prize which aroused the interest of New York agent Audrey Wood. She obtained a $1000 grant for him to finish Battle of Angels which was produced in 1940.

Importance of Sales Promotion Essay

Sales promotion is one of the seven aspects of the promotional mix, which are advertising personal selling, direct marketing publicity/ public relations, corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform, persuade, and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples, Coupons, Sweepstakes, Contest, In-store display, Tradeshows, Price off deals, Premium and rebates. There are many reasons why companies opt for sales promotions other than advertising. Some of the reasons include increasing competition and products becoming more standardized, build brand awareness, create interest, provide information, stimulate demand and also reinforce the brand. In this essay I have briefly described sales promotion, and comprehensively discussed the reasons for sales promotion. Definit ion of sales promotion Sales promotions are short-term incentives to encourage the purchase or sale of a product or service. C. Mitchell 1999 defines sales promotion as a process of persuading a potential customer to buy the product And it includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase. Below are reasons for sales promotion. Reasons for sales promotion 1. Increasing Competition The air of change is gaining momentum after the introduction of economic liberalization. Due to increase in competition, companies are finding it increasingly difficult to compete on quality. They are therefore resorting to more innovative methods of sales promotion (Du Toit and Erasmes 2008:347). 2. Customers Have Become More Price Sensitive This increased price sensitivity is a direct result of existing inflation. Economic recession is likely to fuel this trend further, as consumers and dealers become more sensitive towards prices. If the customers get branded jeans at half the actual price, then they are definitely going to make huge purchases of Spykar Jeans because they want value for their money, as they are price sensitive. 3. Sales Promotions Generally Create an Immediate Positive Impact on Sales Advertising, personal selling and other methods of promotion produce slower sales response compared to sales promotion. Sales promotions are mostly for short duration, for a specified period, leading to a sense of urgency in consumers to buy now. This creates an immediate positive impact on sales. 4. Products have become more standardized In many product categories, there is a proliferation of brands; many of them are line extensions and me-too brands. Most brands are being perceived by consumers to be more or less similar within a given price range because of the inability of manufacturers to develop truly differentiated products. Under these circumstances, advertising messages are unable to strongly influence the consumers’ perceptions and create brand franchise. As a result of these perceptions of similarity among brands, marketers have no way but to compete on the basis of extra benefit offered through sales promotion. Competing companies struggle to capture market share by using every tool likely to bring sales success. There are many unbranded jeans sold at shopping malls and places like Mr Price, bandra which are bought at half the price of actual branded jeans. People who are money conscious buy such jeans. Therefore, Spykar Jeans comes up with such discounts, which helps them in increasing their sales and also in stock clearance. 5. Consumer Acceptance As competition intensifies and promotions proliferate, consumers have learnt to earn the rewards of being smart shoppers. Over a period of time, they have also learnt that brands on promotion are not necessarily of lower quality. 6. Advertising Has Become More Expensive And Less Effective All the advertising media have become quite expensive. Audio-visual medium, which is considered as the most effective for short-duration ads, may cost in excess of K5000 for a 10 second exposure during prime time (Kambwir 2013). In many cases, consumers have reached a point of boredom due to excessive advertising on TV. Some consumers even consider advertising as an intrusion into their privacy, leading to zapping (surfing channels). Firms with small budgets cannot compete with big companies, which spend huge sums of money on advertising. For these small budget firms, sales promotion is a more cost-effective promotion method to produce sales results. 7.Trade Has Become More Powerful Retailers and wholesalers have become powerful and find themselves in a position to demand extra facilities from the companies. They Channel members demand more incentives to get the desired results. Manufacturers do not seem to have any alternatives but to concede to their demands, keeping in view the competitive market conditions. In shopping malls like Globus and Lifestyle, decent margins have to be paid to them in order to have shelf visibility for your brand. 8. Emphasis On Sales Volumes Towards achieving the long-term profit goals, manufacturers try to attain high sales volume. Brand managers and product managers find themselves under pressure to achieve short-term sales results for the sake of their careers. Compared to any other promotional method, sales promotion is a more effective method to generate short-term sales volume. 9. Sales Promotions Maximise Profits A number of economic theories conclude that a company can maximise profits by using sales promotion. Such promotions can permit price discrimination by allowing the brand to compete in 2 or more different market segments. Sales promotion may allow a premium brand to compete with a lower tier brand among price sensitive consumers. For example, a premium brand of toilet soap may be on promotion in some price sensitive markets, while in the remaining markets it is sold at its normal price. 10. Introducing An Element Of Interest: There are a number of promotions, which are often called interest promotions. Some of the more popular interest promotion techniques are samples, contests, and sweepstakes, free premiums and mail-in premiums. These promotions create an element of interest and excitement, and consumers enjoy these and response enthusiastically to such contests and sweepstakes, etc. 11. Build Brand awareness No company can survey without building awareness for itself and its brands. Companies may use all forms of advertising be it on Television, radio, direct marketing and on line to build awareness. The specific promotional objective may be to gain additional market share or to make a roads into a specific market segment. Another objective may be to replace the market leader in top-of-mind. 12. Sales Promotion Specialists Are Available As a result of economic liberalization, the number of management institutions has increased. This has lead to the availability of specialists, who are not only well paid but can handle this specialized work more efficiently in the current market conditions, where sales promotion has become more important. 13. Excess Stocks Because of increasing number of brands, it is difficult for manufacturers and dealers to anticipate future sales. This, at times, leads to excessive inventories, and the quickest way to clear that is to go for sales promotion.

A Guide to Halloween Customs in Germany

Halloween, as we celebrate it commonly today, is not originally German. Yet many Germans embrace it. Others, especially those of the older generation, believe that Halloween is just American hype. Though the commercialism of Halloween does indeed stem from North America, the tradition and celebration itself had its origins in Europe.   Halloween has gained much popularity over the past few decades. In fact, this celebration now brings in an astounding 200 million euros a year, according to the Stuttgarter Zeitung, and it is the third most commercialized tradition after Christmas and Easter. The evidence is all there. Walk in some of the larger German department stores and easily find Halloween themed decorations to match your gruesome tastes. Or go to a costumed Halloween party offered by many nightclubs. Have children? Then read through some popular German family magazine on how to throw a terrific, ghoulish party for your kids, complete with bat and ghost treats. Why Germans Celebrate Halloween So how did Germans get so excited about Halloween? Naturally, the influence of American commercialism and media is key. Furthermore, the presence of American soldiers in the post-war WWII era helped bring about a familiarity of this tradition. Also, because of the cancellation of Fasching in Germany during the Gulf War, the push for Halloween and its associated commercial potential was an attempt to make up for Fasching’s financial loss, according to Fachgruppe Karneval  im  Deutschen Verband der Spielwarenindustrie. How You Trick-or-Treat in Germany Trick-or-treating is the aspect of Halloween that is the least observed in Germany and Austria. Only in large,  metropolitan cities of Germany will you see groups of children actually go door-to-door. They say, either Sà ¼ÃƒÅ¸es oder Saures or Sà ¼ÃƒÅ¸es, sonst gibts Saure as they collect treats from their neighbors. This is partly because just eleven days later, children traditionally to go door-to-door on St. Martinstag with their lanterns. They sing a song and then they are rewarded with baked goods and sweets.   What Costumes Germans Wear on Halloween Halloween specialty stores are increasingly popular in Germany. One interesting difference between Germany and North America with regard to costumes  is that the Germans tend to indulge in more scary outfits than Americans do. Even kids. Perhaps this is due to the many other opportunities throughout the year that children and adults get to dress up for different celebrations, such as Fasching and St. Martinstag that is just around the corner. Other Spooky Traditions in Germany October is also the time for other spooky happenings in Germany.   Haunted Castle: One of the largest and most popular Halloween venues in Germany is the 1,000-year-old fortress ruins in Darmstadt. Since the 1970s, it has been known as Burg Frankenstein and is a popular destination for gore aficionados.  Pumpkin Festival: By mid-October, you’ll see some carved out pumpkins on people’s doorsteps in the streets of Germany and Austria, though not as much as in North America. But what you will see and hear about is the famous pumpkin festival in Retz, Austria, near Vienna. It’s an entire weekend of fun, family-friendly entertainment, complete with an elaborate Halloween parade that includes floats.Reformationstag: Germany and Austria have another tradition on Oct. 31 that is actually centuries-long: Reformationstag. This a special day for Protestants to commemorate Martin Luther’s launch of the Reformation when he nailed those ninety-five theses to the Catholic castle church in Wittenberg, Germany. In celebration of Reforma tionstag and so that its not completely overshadowed by Halloween, Luther-Bonbons (candies) were created.